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                              WisersAnalytics
                              Our data and media analytics tools offer comprehensive solutions to assist brands in making more informed business decisions, ranging from media trends, industry benchmarks, to digital campaign performance.
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                              Core Competencies

                              Improving brands' performance with our range of competitive insight tools
                              Chinese media database
                              Big data analytics solutions based on 20+ years and growing Chinese media information database and semantic resources.
                              Chinese media database
                              Big data based on 20+ years and growing Chinese media information database and semantic resources, including e-Commerce (sales and consumer reviews), print media (newspaper, magazine) and TV /broadcast media. The database covers Mainland, Hong Kong, Macau and Taiwan.
                              Industry-leading AI technology and analytical model
                              Wisers’ advanced AI data analytics tools cover hot topics/campaign discovery, sentiment analysis, image recognition, accurate topic classification and knowledge.
                              Industry-leading AI technology and analytical model
                              Industry-leading AI technology and analytical model
                              AIDA analysis model:

                              A – Awareness
                              I – Interest
                              D – Desire
                              A – Action

                              With the information gathered from social media, we can measure consumer's journey based on the brand's awareness, interest, word of mouth desire, and purchase behavior. AI technologies, such as topic discovery, sentiment analysis, and topic classification, also enable us to discover deepe insights.
                              Vertical Industry expertise
                              With our competitive insights and industry analysis, our experts understand your business challenges
                              We help clients understand their corporate brand performance and competition benchmarks.
                              Vertical Industry expertise
                              Vertical Industry expertise
                              Our industry experts understand your business challenges
                              We help clients understand own brand performance and competition benchmarks.
                              Artificial Intelligence Data Analysis Model – AIDA
                              The AIDA analysis model starts with the consumer journey and accurately tracks the user's perception, interest, word of mouth and behaviour.
                              Awareness
                              The maximum potential views for a brand post
                              Action
                              E-commerce product sales After-sales consumer review
                              Interest
                              Online interactions such as like, comment, sharing, and more.
                              Desire
                              Netizens’ organic discussion
                              Netizens’ sentiment inclination
                              Consumer
                              Journey
                              How AIDA benefits the brand
                              Strategic brand positioning
                              Comprehensive content strategy
                              Precise media planning
                              Shrewd evaluation of campaigns
                              Industry TOP 10 Rankings
                              High-end Cosmetics Brands
                              Ranking Brand AID
                              Top01 LANC?ME 254.5
                              Top02 Dior 158.6
                              Top03 YSL 133.1
                              Top04 GIVENCHY 127.0
                              Top05 M.A.C 115.1
                              Top06 CHANEL 89.6
                              Top07 Armani 78.7
                              Top08 ESTéE LAUDER 57.3
                              Top09 TOM FORD 35
                              Top10 Clé de Peau Beauté 27.3
                              High-end Skin Care Brands
                              Ranking Brand AID
                              Top01 ESTéE LAUDER 258.3
                              Top02 SK-II 205.8
                              Top03 LANC?ME 142.1
                              Top04 Kiehl's 126.8
                              Top05 SHISEIDO 99.6
                              Top06 Dior 74.8
                              Top07 LA MER 58.6
                              Top08 Clé de Peau Beauté 41.2
                              Top09 Sisley 38.4
                              Top10 CLINIQUE 36.5
                              Luxury Brands
                              Ranking Brand AID
                              Top01 LV 223.8
                              Top02 CHANEL 154.6
                              Top03 Gucci 110.4
                              Top04 Dior 104.1
                              Top05 Burberry 74.6
                              Top06 Miu Miu 63.4
                              Top07 Hermès 92.9
                              Top08 Giuseppe Zanotti 57.4
                              Top09 YSL 49.7
                              Top10 FENDI 49.1
                              Watch & Jewelry Brands
                              Ranking Brand AID
                              Top01 CHANEL 219.5
                              Top02 Cartier 155.3
                              Top03 BVLGARI 115.3
                              Top04 ROLEX 114.2
                              Top05 TIFFANY&Co. 104.1
                              Top06 OMEGA 76.2
                              Top07 PIAGET 72.9
                              Top08 HARRY WINSTON 61.4
                              Top09 CHAUMET 59.7
                              Top10 Dior 56.9
                              Passenger Car Brands
                              Ranking Brand AID
                              Top01 寶馬 228.7
                              Top02 奧迪 156.0
                              Top03 長安汽車 128.2
                              Top04 保時捷 127.2
                              Top05 一汽大眾 116.3
                              Top06 上汽大眾 115.4
                              Top07 比亞迪 114.9
                              Top08 哈弗 109.5
                              Top09 奔馳 106.9
                              Top10 吉利 100.5
                              Mobile Phone Brands
                              Ranking Brand AID
                              Top01 華為 285.5
                              Top02 Apple 189.8
                              Top03 三星 86.8
                              Top04 小米 59.3
                              Top05 OPPO 51.0
                              Top06 榮耀 50.2
                              Top07 VIVO 46.7
                              Top08 魅族 17.0
                              Top09 聯想 14.7
                              Top10 努比亞 12.8
                              Business Scenarios
                              Our data analytics reports review your brand issues to facilitate better-informed business decisions
                              Download Reports
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                              中國口腔護理產業報告
                              Industry insight based on the largest Chinese social databas...
                              Industry insight based on the largest Chinese social databas...
                              Comprehensive review of your brand issues to facilitate more informed business decisions
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