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                              Market Trends
                              Campaign Evaluation and Strategy
                              It addresses the following business questions:

                              1. Ways to measure the effectiveness of cross-media and cross-platform brand activities?

                              2. How did the brand execute its campaign strategy at different phases, pre-heat, campaign, post-campaign?

                              3. What is the audience profile?

                              4. How do netizens react to the campaign? Did the brand message reasonate with the audience? "


                              Effectiveness of Content Strategy
                              "It addresses the following business questions:

                              1. What are the key topics being discussed about client brand and competition?

                              2. Is the brand’s promotion message well discussed by netizens, or there is a divergence between the promotion message and the hot topics discussed by netizens?

                              3. After thecampaign, do netizens gain more awareness of the brand's main content/value and show stronger interest?"


                              Consumer Insights
                              "It addresses the following business questions:

                              1. Who are the consumers of the category of products/services?

                              2. How do consumers view my brand and products? How about my brand versus competition?

                              3. What are the aspects that consumers feel satisfied with?

                              4. What are consumers’ unmet needs?"

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